At B&M, we're committed to opening and relaunching successful stores that quickly become part of their local communities. As a Local Marketing Manager, you will play a pivotal role in delivering impactful local marketing campaigns that drive awareness, customer acquisition and long-term store performance across new store openings, relocations and refurbishments.

This is a hands-on, delivery-focused role for an experienced marketer who thrives in a fast-paced retail environment. Working closely with Marketing, PR, Creative, Store Development and Operations teams, alongside external agencies and partners, you will create and execute locally relevant marketing strategies that maximise growth opportunities while ensuring marketing investment is targeted effectively within each catchment area.

Key Responsibilities

• Develop and deliver end-to-end local marketing plans for new store openings, relocations, refurbishments and priority store initiatives across the UK.
• Create tailored campaigns based on local demographics, catchment analysis, customer insight and competitive landscape to maximise customer acquisition and store performance.
• Manage activity across multiple marketing channels, including paid media, PR, community engagement, local partnerships, social media, CRM, out-of-home advertising and local media.
• Work closely with internal stakeholders and external agencies to coordinate campaign delivery, manage budgets, monitor performance and ensure all activity is delivered on time.
• Analyse campaign effectiveness, providing insight, recommendations and post-campaign evaluations to continuously improve local marketing outcomes and return on investment.

The Ideal Candidate

• Proven experience delivering local marketing campaigns within a retail, hospitality, leisure or other consumer-facing environment, ideally across multiple locations or store networks.
• Strong understanding of local area marketing, catchment planning, geo-targeted campaigns, community engagement and customer acquisition strategies.
• Excellent project management and stakeholder management skills, with the ability to coordinate multiple campaigns and priorities simultaneously.
• Commercially minded, with experience using customer, geographic and performance data to inform decisions and optimise marketing investment.
• Proactive, adaptable and delivery-focused, with the confidence to work independently and quickly embed within a fast-paced retail marketing team.

This is an exciting opportunity to take ownership of a high-profile local marketing programme within one of the UK's leading retailers. You'll play a key role in supporting store growth, driving customer acquisition and delivering marketing campaigns that create meaningful impact in local communities across the UK.

B&M Retail are an equal opportunity employer. We are committed to creating an inclusive and diverse environment for all colleagues.